Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Analytics and conversion rate optimisation
Content creation and marketing
In a word, yes! However, we generally only act as consultants, as it is much more effective if internal teams are used to speak on behalf of a company. This is because internal teams will be much more familiar with the company, products, tone and customers.
Content marketing has been around for decades, but more recently has been used in the digital marketing world to mean creating content for either on-site or off-site use in order to gain links, social shares and traffic.
This is different based on the Agency you’re working with. At a lot of marketing companies you’ll be given an Manager who will be your single point of contact. We’re a little different in that we’re small, so the people who you work with and communicate with will be the same people actually doing the work as well.
Marketing is a long term commitment. It involves repeatedly keeping your business in front of your target market over an extended period of time. If you’re serious about gaining real results, it’s wise to think of your marketing investment in terms of years rather than months.